About Us

In the small town of Sangli, Maharashtra, where old traditions often overshadow big dreams, our founder, Ranu, embarked on a journey to challenge the status quo. Growing up in a conservative Indian family, she faced period shaming, body shaming, and societal expectations. Rather than letting these experiences define her, she used them as catalysts for change, turning shame into strength and compassion into action.

With an IIM Bangalore degree and offers from top corporate jobs, Ranu had every reason to follow a conventional path. Yet, amidst boardrooms and corporate strategies, she dreamt of ending period poverty in India. This dream gave birth to Flawsome, a menstrual hygiene brand dedicated to making menstrual products accessible to all. Flawsome celebrates flaws and turns them into strengths. Our mission is simple yet profound: to ensure every menstruating individual in India has access to menstrual hygiene products. Despite lucrative corporate opportunities, Ranu chose her passion for social change, envisioning a future where period poverty is eradicated. 

Today, Flawsome is thriving. We’re set to launch our premium brand in June and are working on ‘Utsav,’ aimed at tier 2 and tier 3 audiences to end period poverty. Our commitment extends beyond products; we aim to educate everyone about menstruation to foster empathy and understanding. Flawsome is more than a brand; it’s a movement. It’s about challenging norms, celebrating imperfections, and ensuring menstrual hygiene is a basic right. Join us in making a difference, one period at a time.